Our Mission

EMA, the international championship format for electronic music by DMC—the world’s largest DJ association—and Sample Music Festival, offers a platform that elevates artists and culture across multiple dimensions. By focusing solely on skills and musicality, rather than artist status or popularity, EMA promotes fairness and objectivity, giving talented DJs, music producers, and live performers an equal chance to shine.

This approach encourages skill development, fosters creativity, and highlights the artistry of electronic music. It also discovers hidden talent, builds a supportive community, and inspires the next generation of electronic music artists prioritize craft over clout, offering numerous benefits. Here are some key advantages:

Fairness and Objectivity

• Merit-Based Recognition:

  Talented artists, regardless of their following or reputation, have a fair chance to shine.

• Eliminates Bias:

  Judging purely on skills and musicality removes favoritism or preconceptions based on an artist's social media presence or past achievements.

Encourages Skill Development

• Focus on Technique:

  Talented artists are incentivized to hone their craft, including production skills, sequencing, and DJ skills.

• Innovative Mixes:

  Competitors prioritize originality and creativity in their production and mixing.

Discovering Hidden Talent

• Platform for Newcomers:

  Emerging artists who may not have a significant following can showcase their abilities on an equal playing field.

• Broader Talent Pool:

  It broadens the spectrum of talent by including participants from all backgrounds and levels of fame.

Enhances the Art Form

• Spotlight on Musicality:

  Competitions emphasize the artistic side of electronic music, highlighting the importance of storytelling, track selection, and audience engagement.

• Pushes Boundaries:

  Artists strive for unique and experimental performances, enriching the culture and evolution of electronic music.

Builds a Supportive Community

• Collaboration over Competition:

  The focus on skill can foster camaraderie and mutual respect among participants.

• Audience Engagement:

  Fans appreciate genuine talent, fostering a deeper connection between artists and their audience.

Challenges Established Norms

• Shifts Industry Focus:

  Encourages promoters, venues, and fans to value artistry over social metrics.

• Breaks Barriers:

  Reduces the influence of industry gatekeepers, creating a more inclusive and accessible environment for talent.

Inspires Upcoming Generations

• Role Models for Aspiring DJs:

  When skill and musicality take precedence, it sets a positive example for newcomers to focus on their craft.

• Promotes Equality:

  Shows that hard work and talent can trump status, motivating a wider range of individuals to pursue DJing.

By prioritizing talent and creativity, EMA uplifts the diverse performance art forms within electronic music, fostering an environment that celebrates innovation and artistry. It inspires growth within the community by encouraging skill-sharing, collaboration, and pushing the boundaries of what electronic live performance can achieve.
Additionally, EMA promotes social acceptance of electronic music as a legitimate and nuanced art form, bridging cultural gaps and reaching wider audiences. This inclusive approach ensures that true artistry receives the recognition it deserves, empowering both emerging and established artists to focus on their craft and contribute to the evolution of the electronic music landscape.